Whilst almost everyone knows of Golden Wonder, not as many are aware that the company was born almost 70 years ago in Stockbridge, Edinburgh when local baker, William Alexander started making crisps in the afternoon once he’d finished baking for the day. In a moment of inspiration he decided to name his new crisps after the Golden Wonder potato variety – and the rest is history as they say...

1947

The first Golden Wonder crisp is created

The Queen & Prince Phillip marry at Westminster Abbey. While north of the border, William Alexander makes his first batch of Golden Wonder potato crisps.

william

1960

Golden Wonder becomes brand leader in Scotland

At the Summer Olympics in Rome Britain comes a disappointing 12th in the medal table while Golden Wonder takes the gold by becoming the leading crisp brand in Scotland.

Badge

1962

The first Golden Wonder flavoured crisp

The Rolling Stones make their debut at London’s Marquee Club and Golden Wonder debut our first flavoured crisp, Cheese & Onion.

golden_wonder_cheese_n_onion

1964

Golden Wonder opens the world’s largest crisp factory

Donald Campbell smashes the world water speed record in Australia. Meanwhile in Corby, Northamptonshire, Golden Wonder opens the world’s largest crisp and snack factory.

biggest snack factory C337136

1965

Golden Wonder premieres new ‘Crackle Fresh’ packaging

The Beatles film ‘Help!’ premieres at the London Pavillion. Meanwhile, Golden Wonder premieres our new ‘Crackle Fresh’ packaging to keep crisps fresher for longer.

Crackles_6817042290_115938a884_n

1966

Golden Wonder become 5th biggest grocery brand in the UK

England beat West Germany 4-2 in the World Cup Final. And Golden Wonder beat the rest to become the UK’s leading crisps manufacturer and 5th biggest grocery brand.

golden_wonder_plain

1977

Golden Wonder launches space-age snack

The first Star Wars film hits the silver screen while Golden Wonder launches their own space-age snack.

Atom smashers_5017401891_d558b18374_z

1981

Golden Wonder launches Wheat Crunchies

The UK’s Bucks Fizz win the Eurovision Song Contest, and Golden Wonder bring the country a brand new tasty snack with the launch of Wheat Crunchies.

WheatCrunchies-CBacon

1991

Golden Wonder launches Golden Lights

As Brit Helen Sharman lands on the Mir Space Station, Golden Lights are launched with just 93 calories per bag.

Golden Lights_image-2

1996

Golden Wonder crisps get a new look

The Spice Girls burst out of nowhere with their debut single ‘Wannabe’ and Golden Wonder crisps get a makeover with a new look and new ‘Bursting with flavour’ tagline..

GoldenWonder-CO

2003

The first Golden Wonder crisps cooked entirely in Sunflower oil

The Congestion Charge is introduced to reduce traffic in London and Golden Wonder spread the word of their new crisp with a TV advertising campaign.

advert_screen_shot

2006

Tayto Group Ltd buys Golden Wonder

In football Steve McClaren takes over as the England team’s manager. While in the world of crisps and snacks manufacturers, Golden Wonder is taken over by Tayto (NI) Limited.

Tayto

2007

Golden Wonder gets a redesign and new slogan

Prince William opens the new Wembley Stadium as the new look Golden Wonder crisps are launched with tasty new advertising that includes the ‘Full on Flavours’ slogan.

Golden-Wonder

2011

Launch of the Golden Wonder Snacking Range

Golden Wonder launches its snacking range including the re-introduction of an old favourite RINGO’s!

RIngoCO

2012

Golden Wonder & Heinz a perfect partnership

Golden Wonder launches two new ‘full on flavours’ in partnership with Heinz.

tomato-ketchup

2014

New Tastiest Ever Range Launched

Golden Wonder launches its new tastiest ever range of flavours

cheese-and-onion

2016

Golden Wonder Fully Flavoured Crisps Relaunch

Golden Wonder launches it’s new Fully-Flavoured range of crisps. With new eye-catching packaging, an iconic logo, and improved flavours that will give you more punch per crunch.

9394-sv-co-st-30-09-16

2017

Golden Wonder Snacks Relaunch

The Golden Wonder Snacks range gets a makeover! The packs have been refreshed and some new additions have arrived, all with more punch per crunch.

2017 Timeline